Product Description
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. … More >>
Product Description
It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovati… More >>
The Distribution Trap: Keeping Your Innovations from Becoming Commodities
Product Description
This is a business book that shows the reader how to look at their businessissues and gain an advantage over their competitors by embracing IBM’s OnDemand strategy. On Demand is really just a new way of looking at what i… More >>